Content Matrix

A content matrix is the result of an content inventory. A good content matrix can make all the difference when launching a website. Given that delays in content production is often cited as one of the most common reasons a launch date slips. A content matrix, usually an Excel spreadsheet, ensures the smooth running of the content production or migration process.
The matrix is managed by a content editor, producer or project manager and aims to track all elements of the content development process, page by page. Used in conjunction with sitemaps and wireframes (preferably ones which have been signed off) , the matrix includes elements such as a page's title, description and purpose, production status, related links and micro-content like metadata and alt text. Most importantly the content must be matched towards the Content Strategy document of the client, refering to audience segments and site objectives.
If you detail all of the above, you should have a clear critical path of content delivery and launch the site on time.

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At Maloo Business Consulting we have experience in setting up a Content Matrix based on a previous created Content Inventory and/or Content Strategy document. If you are looking for a way to launch a new web initiative in a controlled and clear way, please contact us at services@malooconsulting.com